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Alexa+ — AI News Today

AssistantAmazon Web ServicesAWS

Alexa+ is Amazon's generative-AI upgrade of the Alexa voice assistant, running across Echo devices, Fire TV and the Alexa app.

www.amazon.com/alexaplus
Models:Amazon NovaMultimodal
Hardware:AWS InferentiaChipAWS TrainiumChipTrainium3AcceleratorTrainium4Accelerator

30 stories about Alexa+

22 from search

About Alexa+

Alexa+ is an AI assistant by AWS. Alexa+ is Amazon's generative-AI upgrade of the Alexa voice assistant, running across Echo devices, Fire TV and the Alexa app. This page tracks 30 recent news stories about Alexa+, curated from 30+ sources and updated every 15 minutes.

Alexa+ — Coverage Momentum

2
This month
↓60%
vs last month
19
All-time
Mar 2026
Peak month
0
7
0
5
5
2
FebMarAprMayJunJul

First tracked Mar 2026. Most-citing sources: TechCrunch AI (8), The Verge AI (6), Wired AI (1), AI News (1). Data aggregated by Best AI News Today from 30+ sources.

30 stories
1 of 5 Top Stories
Top StoryMedia

Amazon makes Alexa+ AI assistant available to everyone in the U.S. nearly a year after launch

Amazon is finally unleashing its paid AI assistant to the masses, nearly a year after quietly launching Alexa+ to select customers—a belated move that suggests the company is scrambling to monetize its voice technology before rivals like OpenAI and Google lock in the market for conversational AI. The subscription service, which costs extra on top of existing Alexa subscriptions, represents Amazon's clearest admission yet that free voice assistants have become a money-losing proposition in the age of generative AI. With OpenAI and Google racing to embed powerful AI into everyday devices, Amazon's delayed rollout signals it may have fallen behind in the race to turn household technology into a lasting revenue stream.

CNBC faviconCNBC·
Related OpenAIGoogle

9 sources

About Amazon faviconAbout AmazonAndroid Headlines faviconAndroid HeadlinesWIRED faviconWIRED
Media

Amazon’s Alexa+ Is Trying to Sell Trips Inside a Chat. Priceline Is an Early Test

Skift faviconSkift·
Media

Amazon Music Opens Alexa+ AI Playlists and Conversational Search to Every U.S. User

eCoustics faviconeCoustics·
RelatedAI & Art
Siri vs Alexa: Which Smart Assistant Is Better in 2026?
Media

Siri vs Alexa: Which Smart Assistant Is Better in 2026?

Siri vs Alexa — Choosing the Right Smart Assistant Smart assistants have become an essential part of modern homes, helping users control… Continue reading on Medium »

Medium · Madiha faviconMedium · Madiha·
RelatedSiri
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4 reasons why Alexa+ is actually worth paying for in 2026

Alexa+ massively upgrades the old Alexa with advanced AI features. If you're on the fence about whether to opt for Alexa+, here are some of its best perks.

BGR on MSN faviconBGR on MSN·
Media

Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon

About Amazon faviconAbout Amazon·
Media

I’ve Been Testing Alexa for a Decade. Here’s My Take on How Alexa+ Compares.

The New York Times faviconThe New York Times·
Amazon upgrades Alexa+ with new AI features for smart homes
Media

Amazon upgrades Alexa+ with new AI features for smart homes

Amazon's Alexa Plus is receiving an AI-powered update, enabling seamless connections with leading smart home devices and smarter request routing functionality.

NewsBytes faviconNewsBytes·
Media

Introducing Alexa.com, a new way to interact with Alexa+ in the UK

About Amazon UK faviconAbout Amazon UK·
Media

Amazon Bringing Alexa+ to the Web: What It Means for Businesses

Artificial Intelligence is reshaping how people interact with technology. From chatbots and virtual assistants to intelligent search and… Continue reading on Medium »

Medium · sachhsoft faviconMedium · sachhsoft·
Media

As agentic advertising floods Cannes, Amazon touts its Alexa advantage

Marketing Dive faviconMarketing Dive·
Media

Building a global Alexa+: How Amazon is teaching AI to understand culture, not just language

About Amazon faviconAbout Amazon·
Media

Alexa+ arrives in Brazil as Amazon's next-generation AI assistant expands internationally

About Amazon faviconAbout Amazon·
How Amazon weaned Alexa off Anthropic's pricey models to slash AI costs
Media

How Amazon weaned Alexa off Anthropic's pricey models to slash AI costs

Business Insider faviconBusiness Insider·
4 Cool New Alexa+ Features You Might Be Missing Out On
Media

4 Cool New Alexa+ Features You Might Be Missing Out On

bgr.com faviconbgr.com·
Amazon Echo Auto: What’s Really Powering Its Hands-Free Alexa Performance
Media

Amazon Echo Auto: What’s Really Powering Its Hands-Free Alexa Performance

Amazon Echo Auto is a small and affordable device made to bring Alexa into cars that do not already have a smart assistant built in. It… Continue reading on Medium »

Medium · Jeremy Northman faviconMedium · Jeremy Northman·
Media

How Europe celebrated the new Alexa+ next-generation AI assistant

About Amazon Europe faviconAbout Amazon Europe·
Media

Amazon's Alexa+ launches in Italy, authentically Italian and powered by generative AI

About Amazon faviconAbout Amazon·
Media

Why Is Alexa+ So Bad?

WIRED faviconWIRED·

Frequently Asked Questions

What is Alexa+?

Alexa+ is Alexa+ is Amazon's generative-AI upgrade of the Alexa voice assistant, running across Echo devices, Fire TV and the Alexa app.

Where can I access Alexa+?

Alexa+ is available at https://www.amazon.com/alexaplus. It's developed by AWS.

What is the latest news about Alexa+?

As of today, there are 30 recent stories about Alexa+. Recent headlines include: Amazon’s Alexa+ Is Trying to Sell Trips Inside a Chat. Priceline Is an Early Test; Alexa+ just quietly became way more useful, if your gadgets are on this list; Alexa+ just got a major free update that makes your smart home much easier to control. This page is updated every 15 minutes.

Is Alexa+ open source?

No — Alexa+ is a proprietary product. The source code is not publicly available.