Aroma Zone eyes new London location as it looks to open future UK stores

French fragrance retailer Aroma Zone is betting big on the British market, signaling that even niche, specialty retailers believe there's still room to expand brick-and-mortar operations at a time when most are retreating. The move underscores a quiet but significant shift: some European brands are finding that physical stores in premium locations remain essential for selling high-margin products and building brand loyalty that e-commerce alone cannot replicate.

Retail Week·Feb 18