Apple incoming CEO John Ternus faces a defining challenge: Fixing the company's AI strategy

Apple's incoming chief executive, John Ternus, inherits a company that has ceded ground to rivals in the artificial intelligence arms race, forcing the world's most valuable technology company to play catch-up in a domain that may determine the next decade of consumer computing. The longtime hardware executive, who takes the helm as Apple faces mounting pressure from competitors flooding the market with AI-powered features, must now prove he can orchestrate the kind of sweeping software and services transformation that has eluded the company under current leadership. For a company built on controlling every detail of the user experience, the challenge is stark: move fast enough to matter in AI without compromising the privacy principles that have become central to Apple's brand identity.

CNBC·4m ago