Brazil's Vivo partners with Google to offer free Gemini AI

Google has enlisted one of Brazil's largest telecommunications companies to distribute its Gemini artificial intelligence directly to millions of consumers at no cost, marking an aggressive push into Latin America's biggest market even as the tech giant faces mounting antitrust scrutiny over its market dominance. By embedding its AI assistant into Vivo's network and customer base, Google is effectively using telecom infrastructure as a Trojan horse to lock in users across an emerging economy before competitors can establish footholds. The partnership signals how tech giants are increasingly bypassing traditional app store gatekeeping to reach consumers in price-sensitive markets, a strategy that could reshape competition in artificial intelligence globally.

Telecompaper·Jul 9