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Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing

Rakuten Advertising is betting that artificial intelligence can transform the notoriously opaque world of affiliate marketing, launching new innovation labs designed to automate and optimize how brands pay publishers for driving sales. The move signals how even niche corners of the digital advertising industry are scrambling to harness AI before their competitors do, raising questions about whether the technology will help smaller publishers compete or widen the gap between marketing giants. The company's pivot comes as affiliate networks face mounting pressure to prove they can deliver results in an era when brands are rethinking their entire advertising strategies around machine learning.

3 sources

Rakuten Accelerates Development with OpenAI Codex

StartupHub.ai·5d ago

RelatedOpenAI

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Rakuten CEO: AI refines the gold mine that is data

2 sources

Rakuten AI boss diverges from Big Tech in prioritizing low cost

The Japan Times·Dec 23

2 sources

The Japan Times

Bloomberg L.P.

Media

Rakuten Puts ‘Brain Twin’ AI at Center of Retail Ecosystem

PYMNTS.com·Aug 11

Media

Rakuten bets on AI and O-RAN to cut telecom costs, eyes global expansion

Rakuten Group CEO Mickey (Hiroshi) Mikitani says Rakuten Mobile has carved out a unique ecosystem while advancing O-RAN and AI to drive down telecom costs and boost network flexibility. The company...

Digi Times·Mar 4

Media

Rakuten Advertising Announces AI-Driven Partnership Discovery Solution to Connect Advertisers with the Most Effective Publisher Partners

Partnership Discovery is part of Rakuten Advertising's ongoing initiative to spearhead affiliate marketing innovation and harness the power of AI to deliver stronger partnerships with publishers ...

Seeking Alpha·Jan 16

Research

Rakuten fixes issues twice as fast with Codex

Rakuten uses Codex, the coding agent from OpenAI, to ship software faster and safer, reducing MTTR 50%, automating CI/CD reviews, and delivering full-stack builds in weeks.

OpenAI·5d ago

RelatedOpenAI

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Samsung Wins Rakuten Mobile's Nationwide 5G Open RAN Deal

The Tech Buzz·Mar 3

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Rakuten AI to Power HP PCs in Japan with Hybrid On-Device and Cloud Capabilities

The Fast Mode·Nov 12

RelatedClaude

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Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents

Rakuten Group, a Japanese technology conglomerate with businesses primarily focused on ecommerce, fintech, digital content, and communications, has begun building an AI agentic network to integrate...

MediaPost·Jul 31

Media

Rakuten Launches Programmatic Loyalty: AI-Powered Ad Solution Drives Performance and Guarantees ROAS for Retailers

SAN FRANCISCO, Feb. 5, 2025 /PRNewswire/ — Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s ...