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Eternal and OpenAI announce collaboration to advance AI infrastructure across Eternal's commerce and ecosystem platforms
OpenAI and Eternal are betting that the next frontier of artificial intelligence isn't in laboratories but embedded directly into the shopping experiences and digital platforms where billions of consumers already spend their time. The partnership marks a striking shift in how AI capabilities are being distributed—moving beyond chatbots and search tools to reshape the fundamental infrastructure of online commerce itself. If successful, the collaboration could give one company an outsized influence over how shoppers discover products, make purchasing decisions, and interact with digital marketplaces worldwide.
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