Deals: AirPods Pro 3 25% off, AirPods Max 2 $120 off, AirTag 2 all-time low, M5 Pro MacBook Pro $650 off, more

Apple's premium product line is experiencing a rare markdown moment, with flagship devices like the M5 Pro MacBook Pro slashed by $650 and AirPods Max—the company's most ambitious audio gamble in years—dropping $120 from list price, signaling either aggressive holiday competition or a potential signal that newer models may be imminent. The breadth and depth of discounts across Apple's entire ecosystem, covered by major tech outlets simultaneously, suggests retailers are preparing for either a product refresh cycle or an unusually promotional season for a brand that typically maintains rigid pricing power. For consumers who have waited on the sidelines, the timing raises an urgent question: are these fleeting deals or the new floor for a ma

9to5Mac·Aug 17