Inside Trusted Media Brands' Latest Streaming Show, Built with Runway

Trusted Media Brands, the company behind National Enquirer and other tabloids, is betting that generative AI can transform it from a print-era relic into a streaming powerhouse, having partnered with Runway to produce a new show that blurs the line between human creativity and machine generation. The move signals how even legacy publishers once dismissed as lowbrow are embracing AI tools that could either resurrect their business models or accelerate their irrelevance. Whether audiences will embrace content created by a company that built its fortune on sensationalism and AI-generated visuals remains an open question—and a revealing test of how far the public will accept algorithmic storytelling.

Runway·2d ago