"Gamers don't want it": Palworld lead says Pocketpair doesn't touch AI because players hate it and artists "like doing stuff themselves"

As artificial intelligence companies race to embed generative tools across the entertainment industry, the makers of the wildly popular game Palworld are deliberately steering clear—not for technical reasons, but because they've discovered something Silicon Valley rarely acknowledges: their audience actively rejects it. The studio's refusal to use AI, even when it might accelerate development, reveals a striking market reality that contradicts the tech industry's assumption that AI adoption is inevitable, and suggests that consumer backlash may prove more powerful than algorithmic capability in determining which AI tools actually survive in the real world.

GamesRadar+·Jun 18