Whop Brings Iman Gadzhi on Board as Co-Owner to Scale Creator Commerce

At 21, TikTok sensation Iman Gadzhi is betting his personal brand and fortune on Whop, a creator commerce platform, by taking an ownership stake that signals growing confidence in the creator economy's shift from attention to transactions. The move marks a rare moment when a social media influencer with hundreds of millions of followers chooses to build infrastructure rather than simply monetize their audience, potentially reshaping how the next generation of creators thinks about wealth-building. If Gadzhi's endorsement accelerates Whop's growth, it could validate a crucial thesis: that creators themselves—not just Silicon Valley—are best positioned to solve the commercial problems plaguing the creator class.

Investing.com·May 2