We’re Partnering With EssilorLuxottica to Launch Meta Glasses

Meta is betting its metaverse ambitions on a decidedly analog partner: the world's largest eyewear conglomerate, EssilorLuxottica, whose brands from Ray-Ban to Oakley dominate physical retail in a way the social media giant never has. The partnership signals a dramatic shift in how Meta plans to put computing power on human faces—not through sleek tech-forward designs, but through the fashion and distribution networks of a company more accustomed to selling sunglasses at department stores than pioneering wearable technology. It's a tacit admission that Meta's path to the metaverse runs through the real world first.

Meta Store·5h ago