How Apple’s Lazy AI Strategy Could Crush the Competition

Apple is betting its artificial intelligence future on a radically different playbook than its competitors: doing less, not more, and keeping the heavy lifting on your own device rather than in distant data centers. If the strategy works, it could force the entire industry to rethink whether bigger AI models and cloud computing are actually what consumers want—or just what tech giants have been selling them. The risk is that Apple's restraint could look quaint once rivals deploy more powerful systems, leaving the company playing catch-up in a race it helped start.

24/7 Wall St.·Feb 22